How can Goodwill help struggling students break into the fashion industry?
Presenting Logowild: an upcycled collection made with famous designers to support the next generation of talent.
Logowild teases their mysterious line leading up to New York Fashion Week, a high profile event of the exclusive fashion world.
Click through for static images.
Hype posts live on collaborating brands’ pages and invite followers to tune in for the show and behind-the-scenes content.
Invites to the Logowild show pay tribute to Goodwill via “well-worn” tees, biodegradable plastic bags, and receipts.
It's showtime. Attendees see the collection unveiled, and viewers online can tune in via a livestream on Instagram.
At the end of the show, Logowild is revealed as Goodwill. A burst of confetti directs the audience to the website.
Fashionistas and couture collectors alike can bid for each upcycled piece and learn more about the Logowild Scholarship.
AD: Bessie Chang