Lowe's WIPshop

How can Lowe’s change the DIY game?

Enter the WIPshop.

A workshop extension of the Lowe's store filled with space and tools to Build Your World.

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Interior sketch

DIRECT MAIL

Grand Opening event entices with a cryptic invite. And a useful freebie. 

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SOCIAL

Don't know what to craft first? Instagram provides plenty of DIY possibilities. 

 

IN-STORE

Signs will direct customers to the WIPshop where they can put those new materials to good use.

 

PINTEREST

Contextually-aware ads encourages DIYers to finally make those pins a reality.

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