How can Lowe’s change the DIY game?
Enter the WIPshop.
A workshop extension of the Lowe's store filled with space and tools to Build Your World.
Grand Opening event entices with a cryptic invite. And a useful freebie.
Don't know what to craft first? Instagram provides plenty of DIY possibilities.
Signs will direct customers to the WIPshop where they can put those new materials to good use.
Contextually-aware ads encourages DIYers to finally make those pins a reality.