PHILIPS WAKE-UP LIGHT

Being a morning person doesn't depend on your genes, it depends on your alarm clock.

Brighten your mornings with an alarm clock that wakes you up with light.


Campaign launches during fall when many people dread the upcoming winter months.

INSTAGRAM

 Targeted ads liven up social feeds.

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AMBIENT

Early bus commuters will be surprised with a special treat just around their corner.

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POP-UP SHOPS

What better way to wake up than with free Stumptown coffee and ambient lighting?

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A SPECIAL CUP OF JOE:

Still groggy after that shot of caffeine? These thermochromic lids will wake up any sleepyhead.  

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COUPONS

Each coffee sleeve doubles as a coupon and will direct our audience to the Philips website.

DIGITAL

 Banners live on sites promoting healthy lifestyle habits so visitors are encouraged to seize their mornings.

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AD: Pei Li